Client
Lysholm og Vaagø is a car dealer company from Trondheim, Norway.
Project goals
Create a logo that communicates the company's identity and values, and establishes an instant brand recognition.
Creative solution
The company sells cars in different prize ranges. To make it more prominent, I've chosen to make a minimalistic logo that fits the different clients of the company. The logo is designed by working with negative space, and the gestalt principle figure-ground perception.
